Citizens Building and Loan began its 110th anniversary year in business January 2017when Jennifer T. Jones took
over as its first female president and CEO. At its anniversary open house on June 1, CBL announced its milestone year by unveiling a new corporate identity and announcing two new products.
“Our institution will now be known as CBL State Savings Bank,” said Jones. “The designation is not new, but we wanted to move it to the forefront to bring more focus to the banking aspect of our business. And our newly designed logo reflects that.
“That being said, we remain true to our mortgage lending roots. There are very few in our business who can say their company has been around more than a century helping multiple generations realize their own American dream of home ownership. That history is something we’re extremely proud of. And it’s something we don’t intend to change, only build on.”
Two new CBL banking products will be available in a matter of days, said Jones. The first is Online Banking, which will give customers 24-hour access to account information, enable them to transfer between internal accounts and make loan payments and advances. The second is Account-to-Account Transfer, which enables customers to easily and securely transfer funds to or from accounts at other banks at multiple transfer speeds, including next day.
“We’re really excited to offer the kind of products and services that make banking easier and more rewarding,” said Jones. “These are simply two more ways of giving our customers more for their money.”